Cooperations
How to work with us.
Thank you for your interest in our travel blog Wild East! We are always interested in new collaborations and would be happy to introduce our blog to you in more detail here.
This is the Wild East
We are the only German-language travel blog that specializes exclusively in Eastern Europe and the post-Soviet region. Our authors either live in these regions or travel there frequently. On Wild East, we publish travel reports and tips on Eastern Europe, which are compiled by our professional authors through their own research. Most of the photos are also taken by our authors.
This is us
The core of the Eastern Europe travel blog Wild East consists of Peter Althaus and Markus Bingel, two German journalists with many years of experience in travel blogs (rooksack.de) and writing travel guides (numerous books published by Reise Know-How Verlag and dom Publishers). They work together with external authors who also have a lot of journalistic experience and have already published books about Eastern Europe. You can find out more about our authors on the About us page.
And why the Wild East?
The name Wild East was not chosen at random, but is intended to play on the prejudices that many in the West still have about Eastern Europe and East Central Europe. For many, the East has remained “wild” to this day. However, we want to arouse people’s curiosity and show that the East can also be very modern, that the people are hospitable, the food tastes good and the region is just as easy to travel to as Italy or Spain.
Topics
Wild East is no ordinary travel blog. The geographical focus of our blog on Eastern Europe alone makes it so. Even there, however, we seek out additional niche topics. We are particularly interested in:
- Soviet history
- Architecture under socialism
- National Socialism
- Holocaust
- World War II
- Jewish sights
- Culinary Eastern Europe
- Lost places
- Hiking and nature
- Industrial culture
- Nuclear technology and history
- Culture and languages of the East
We cover all these topics in the general articles in one form or another or write special themed articles on them.
Target audience of this blog
We are aimed at readers from the western world with an affinity for travel. Our articles are published bilingually in German and English. We use targeted online and social media marketing to find many readers who are already fans of certain countries, but we also use special interest topics to recruit new readers interested in the countries we cover. We also present many unknown places, which is why we are a good starting point for both newcomers and experienced travellers to Eastern Europe.
Countries of the Wild East
It was difficult for us to make a precise selection, but in the end it was clear to us which countries we wanted Wild East to focus on. We have always been interested in the countries behind the former Iron Curtain – in other words, those that were ruled by socialist governments. In addition to the former Eastern Bloc countries, we also include the countries of the former Yugoslavia and Albania, which were non-aligned. However, we do not include countries that were part of the Soviet Union but lie beyond the geographical borders of Europe. It is quite conceivable, though, that we will add other (former) communist countries in the future. You can find a detailed overview of all countries on our country overview page.
Our numbers
Wild East is not only the only blog that specializes in travel to Eastern Europe, it also has a wide reach. Our articles are SEO-optimized and therefore often reach new readers. At peak times, we currently reach up to 30,000 readers (unique) per month with our articles. Our follower numbers on social media continue to rise.
Possibilities for cooperations
We find that there are many interesting regions and products and also find it exciting to work with DMOs, companies and other organizations. If a product convinces us, we are happy to cooperate. Paid content is always clearly labelled as advertising, and our editorial articles remain independent – more on our page How we fund Wild East. At the moment, we mainly offer collaborations in the following areas:
Sponsored posts
Would you like to present your region, town, company or product to our audience? Then we publish your article with us – clearly labelled as advertising. You supply the content, or you commission us to create it.
Sponsoring month
For one month, we prominently present your region, town, company or product: with a dedicated article, a banner or info box in new articles and posts on our social media channels – all clearly labelled as advertising. Our editorial articles remain unaffected.
Content creation by our team
Our job is to create and market professional content. Of course, this knowledge and expertise is also for sale. So if you need content for your website or social media channels, you are welcome to commission us to create it.
Support for research trips
For our country guides, we travel extensively on our own. If you cover actual travel costs such as transport, accommodation or admission fees, we can present more regions and places. We do not accept a fee for this. We name the support in the article and never submit content for approval.
We are not interested in these cooperations
- Cooperation with companies that are based in Russia or continue to offer trips there
- Link placement
- Paid content without labelling as advertising
- Prior approval of or influence on editorial articles
- Reporting on uninteresting products
- Inauthentic products and advertising cooperations that have nothing to do with our topic
Interested in working together?
Write to us, ideally with a short description of your project. We will reply as soon as possible.